Marshalls • Social
Because Surprise is the only product Marshalls can truly own, it only made sense
to create surprising social posts using products seasonally available at Marshalls.
MARSHALLS + PACK UP AND GO
As a social activation, we partnered with another surprising brand, Pack Up & Go,
a travel agency that specializes in surprise travel. We contacted a handful of influencers and offered them their own spontaneous vacations. The catch, the only information they were given was the length of their vacation, and what the weather would be like, and that's it. With no knowledge of their destinations they each went on a shopping spree inside a Marshalls and headed straight to the airport.