Pop-tarts challenges everyday expectations by staying in the mindset of #WhatWouldPopTartsDo
Pop-tarts releasing a new flavor? It’s gotta be an over the top flavor drop. Spring has sprung? Let’s celebrate with a 10 second documentary of Pop-tarts springing from the toaster. Bringing back a flavor from the Y2K era? We’ll give the kids a taste of what it was like to talk to your crush on AIM. Summer’s around the corner? We partnered with the top sand sculpture turned influencer to create the most realistic Pop-tart and toaster you’ll ever see.