MARSHALLS

A STORE FULL OF SURPRISE

COPYWRITER: DELANEY ERICKSON

Marshalls has been such a fun brand to work on, because the only product they truly own is Surprise.  I've had the opportunity to work on a wide range of surprising campaigns for the brand.


MARSHALLS SOCIAL

Below are some of my favorite Marshalls Social post we created, from Facebook canvases to surprising GIFs.


MARSHALLS + PACK UP AND GO

As an activation, we partnered with another surprising brand, Pack Up & Go, a travel agency that specializes in surprise travel. We contacted a handful of influencers and offered them their own spontaneous vacations. The catch, the only information they were given was the length of their vacation, and what the weather would be like, and that's it. With no knowledge of their destinations they each went on a shopping spree inside a Marshalls and headed straight to the airport.

 

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Lillian Babian

Lillian escaped to Denver, Colorado

"I must admit, packing for a surprise trip was undeniably one of the best and exciting experiences and shopping at Marshalls allowed me to bring my vision to life."

 

 

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FIT BOTTOMED GIRLS

Jenn landed in Charleston, South Carolina

"The one thing I love most about Marshalls is exactly what they are best known for — amazing surprises in each of their stores at incredible prices. That element of surprise makes shopping FUN..."