art director + designer
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Marshalls - Social

MARSHALLS - SOCIAL

COPYWRITER: DELANEY ERICKSON

Because Surprise is the only product Marshalls can truly own, it only made sense
to create surprising social posts using products seasonally available at Marshalls.


MARSHALLS + PACK UP AND GO

As a social activation, we partnered with another surprising brand, Pack Up & Go,
a travel agency that specializes in surprise travel. We contacted a handful of influencers and offered them their own spontaneous vacations. The catch, the only information they were given was the length of their vacation, and what the weather would be like, and that's it. With no knowledge of their destinations they each went on a shopping spree inside a Marshalls and headed straight to the airport.

 

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Lillian Babian

Lillian escaped to Denver, Colorado

"I must admit, packing for a surprise trip was undeniably one of the best and exciting experiences and shopping at Marshalls allowed me to bring my vision to life."

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FIT BOTTOMED GIRLS

Jenn landed in Charleston, South Carolina

"The one thing I love most about Marshalls is exactly what they are best known for — amazing surprises in each of their stores at incredible prices. That element of surprise makes shopping FUN..."