Marshalls
Agency: Leo Burnett
Role: Art Director
Marshalls End Tags
One surprising spot, three alternative endings! This playful TV campaign highlights the unexpected gems you can find at Marshalls, brought to life through fun characters and personalized endings.
Marshalls
Agency: Leo Burnett
Role: Art Director
Press: The Drum
AdWeek
AdAge
Retail Wire
Flat Iron News
Little Black Book
Shoppable Billboard
Marshalls helped New Yorkers shop for one of the most forgotten holidays of the year, Father's Day. How did they do it?
With the first ever shoppable billboard. The price of admission? A dad joke. How’d they get it? Climbers scaled the 30-foot
billboard to retrieve the items for participants ranging from socks & ties to kayaks, drones and bicycles.
Dad Jokes
We only used Dad Jokes that had been cleared by legal and our own dads.
How To Play
1. Tell a pre-approved dad joke
2. Watch the lights on the board go around until they land in one of four quadrants
3. You and Kevin Jonas will choose a gift from that area of the board
4. A professional rock climber will bring it down for you.
5. Congrats you’ve got Father’s Day handled
On the Go
The event took place in NYC—where everyone's always on the go—so we made sure even the busiest
New Yorkers could walk away with something for Dad. From shirts and bags to gift cards (complete with a
map of every Marshalls in the city), we gave them zero excuses to forget Father’s Day.
